A Walkthrough of my Pinterest Account Audit
A Pinterest account Audit is a deep dive into the current state of your Pinterest business account's overall status, brand visuals, your message, and any other aspects of your Pinterest account that can improve your account growth.
As a Pinterest specialist, I provide online business owners with a Pinterest Account Audit when looking for improvements to their Pinterest account but not necessarily wanting to invest in a complete service packaging. You want expert fresh eyes on your account so that I can direct you on the right path for growth.
My Pinterest account audits include everything from first impressions to the account to market research, and lastly, strategic, actionable steps for your business.
If you've already set up your Pinterest account but need assistance with the following steps to take to increase website traffic, a Pinterest audit will help.
Here I share the steps I take when conducting a Pinterest account audit:
Step 1 | The Client Questionnaire & Research
Before I begin my Pinterest account audit, I send my client a detailed questionnaire.
This questionnaire is similar to the questionnaires I provide my clients when I am signing on a monthly Pinterest account management job. It helps me understand my client's goals, target audience, branding, marketing strategies & unique selling proposition.
All through this stage, I am taking extensive notes to later apply to your audit report.
Step 2 | The Initial Review
I like to find out about your business when you book with me. I begin with a Pinterest account audit by doing an initial review.
An initial review is an overall glance at your Pinterest business account, profile + profile description, boards, account cohesiveness, and how the transition relates to your linked website and social media accounts.
At this stage, I find it's essential to take off my 'Pinterest expert' hat and see your Pinterest account from the eyes of a client or customer. I want to view your brand/business from your target audience or user's experience (UX). From here, I can understand what words you're using to attract your audience, what visuals you're using to draw them in emotionally, and what information is missing or could be improved upon to meet your audience's needs.
I will combine this initial review with thorough keyword research to fully access which keywords you should be targeting. I will also understand what types of pins are resonating with your audience.
Usually, I find one of the most important things many business owners do well on one platform but sometimes miss on Pinterest is by clearly defining who you are, who you serve & what you can do for them.
Step 3 | Review Process
Now that I have all my client's questionnaire answers and have done my market research, I am ready to meet with the client for review.
I start the review process detailing how I viewed your Pinterest business account from a user's viewpoint and then how I reviewed your account from a Pinterest expert's viewpoint and experience. The Pinterest expert's perspective will include the likes of a pin design audit that includes recommendations for improved Pinterest optimized images based on your niche, accessing how your boards are optimized, and analyzing your current pinning strategy.
I provide a video review (timestamps included) to walk the client through the review process, followed by a period where the client and I discuss my findings, and our review process ends with your own resource "hub" of results and a 45-min wrap-up call.
Step 4 | The Action Plan
At this last stage of the audit process, I combine my notes and ideas in combination with your thoughts & ideas into the action plan.
I love providing steps & recommendations that are easy to follow and implement into your business to bring you closer to your goals. Many clients have various goals they would like to achieve for their business, such as increased email sign-ups, booking their services, or how many page views they would like to achieve.
Sometimes the changes are as simple as changing out the font selection on their website, Pinterest graphics, or something as significant as re-writing their sales page for conversion and retention.
Each plan provides the steps you need, resources to refer back to, and encouragement & support to elevate your Pinterest business account in the way it deserves.
Have you ever been curious about having a Pinterest business account audit done for your business? Get in touch with me to find out more about reserving your audit!